About Mohsin

Mohsin leads demand generation and brand for Codify Services. He blends technical SEO and content with paid channels to build predictable pipelines for enterprise and housing society products.

Primary Responsibilities

  • Develop and execute SEO strategy (technical, on‑page, content)
  • Plan and manage paid campaigns (Search, Social, Remarketing)
  • Coordinate content production and distribution (blogs, case studies, PR)
  • Track attribution, optimize funnel and increase LTV
  • Work with product & sales to align positioning and messaging

Key Projects

  • SEO for Housing Society Management product — local & national visibility
  • Lead-gen campaign for ERP & CRM solutions — landing pages & CRO
  • Content series & case studies for client success stories

Approach

Data-first: use analytics to identify high-intent keywords and audience segments, then optimize content and ads for conversion. Emphasis on measurable experiments and repeatable playbooks.