About Ali
Ali leads product, operations and client strategy at Codify Services. He focuses on building scalable software for housing societies and enterprises and driving measurable growth via product-led engineering and SEO-driven marketing.
Key Responsibilities
- Define product roadmap and prioritize features for Housing Society Management software.
- Coordinate cross-functional teams: Development, QA, Design, Marketing, Sales.
- Oversee client onboarding, SLAs and enterprise deployments.
- Drive growth through SEO, partnerships and performance marketing.
- Mentor leads and maintain hiring and talent strategies.
KPIs
- Monthly active societies and user engagement
- Customer satisfaction (NPS)
- Project delivery on time & budget
- Lead conversion rate from organic channels
Quotes
"Build simple, reliable software — measure everything, iterate quickly." — Ali Virk



